Born Global. Made Local.
COMMERCIAL
NIKE
DOHA, QATAR
![Studio and Space - Mall of Qatar, Nike](../images/Nike_MOQ_01.jpg)
Increasing Nike's visibility during the 2022 World Cup in Doha.
With the 2022 World Cup on the horizon and a strong sports hold on Middle-Eastern culture, Nike opened a two-storey store at Doha's Mall of Qatar, shich was set to play a key role in the company's visibility during the competition.
![Studio and Space - Mall of Qatar, Nike](../images/Nike_MOQ_03.jpg)
The concept for the store drew explicit inspiration from the locality, marrying Nike’s DNA with regionally and culturally relevant elements. Such as the larger-than-life 3D installation of Qatari high-jumper Mutaz Barshim and the bespoke football trial area that repursoses Arabic tile patterns to create pitch markings and includes messages of local significance by an UAE- based calligrapher.
![Studio and Space - Mall of Qatar, Nike](../images/Nike_MOQ_02.jpg)
The store concept marries Nike's DNA with regionally and culturally relevant elements.
![Studio and Space - Mall of Qatar, Nike](../images/Nike_MOQ_04.jpg)