OAKLAND & TOKYO
Bringing to life people's beautiful photography that often remains hidden from view.
Together with photography app VSCO and the team at Rosie Lee, two global gallery spaces were designed showcasing the work of the creative VSCO community.
Launched in the cities of Oakland and Tokyo, weekly challenges invited members to ‘come closer to the subtleties’ in their world and to submit their work. The constantly updating content provided a visual feast for the cities to enjoy. Alongside events at the galleries themselves, members were notified when they submissions were included, thus driving social media interaction.
Thanks to the success of the galleries, two more spaces opened in London and New York.