Urban Sports Remixed
A3 RETAIL GROUP
Telling the story of the retailer's work and inspiring staff on a daily basis.
As part of the Rosie Lee team, we were tasked to design the Moscow headquarters for A3 Retail Group, Russia’s leading sports retailer. The design aims to tell the story of their work and inspire their staff on a daily basis.
Graphic elements and bespoke furniture form touch points from the world of sports.
Remixing the way sports come to life in urban environments, the space celebrates the sporting culture of the brands A3 markets. Graphic elements form touch points from the world of sports, while the design of bespoke furniture - such as cupboards and the reception desk - draws from skatepark concrete, lockers rooms and trophy cases.
At the same time the layout employees to collaborate, recharge and get inspired through a variety of private and communal spaces.