Take Me to Another Dimension
Designing a not-to-be-missed celebration of 10 years of WeTransfer.
Together with the team at ...,staat we were asked to design a one-of-a-kind-not- to-be-missed-celebration of 10 years of WeTransfer.
Starting out as a simple way to transfer your files all over the world, WeTransfer revolutionised the online ad industry by immersing people into a world of visual storytelling and cutting-edge creativity
Inspired by how the brand transfers their audience from out of their daily bubble to wonderful and unexpected places, we wanted to take guests on a stellar journey across different curated dimensions: from intoxicating dreamscapes to surreal sub– cultures. All set in an ever- changing environment of lights visuals and music. Through curated capsules that made room for discovery, sculptural technology that makes the functional into art pieces and immersive experiences, where digital meets physical.
Welcome to the unknown, the unescapable, the unexpected.